Your Questions About Online Marketing

Lizzie asks…

What are the basics of writing an online marketing ad?

I want to start promoting/marketing products online for a company that pays cash. What are the basics I need to know to get me started?

admin answers:

Start with a ‘popping’ headline. Remember that people are browsing through multiple boring ads and you need to stand out to get noticed. Attract people with your selling points and use words with strong connotations in your favor. For example, people don’t simply say, ‘watches for sale’. Perhaps a good salesman would say, ‘High quality, precision watches at wholesale prices’ or ‘cheap designer watches’.

The ad needs to be short and sweet. Give them just a taste of the sweet stuff so that they will want to follow your link to your website. Just like the headline, give them power-packed words, but not too many of them. Give a BRIEF synopsis of why your product or service is what they want and what distinguishes it from the many other products and services listed in the classified ads.

You can post your ad in one of the ‘biggies’ like Craigslist and you can choose a niche market classified system. Always familiarize yourself with the rules of the system and follow them to the letter. Otherwise you may be dropped and you will lose this marketing avenue.

William asks…

What kind of writing sample should I submit for online marketing job?

I’m applying for a freelance copywriting position with an online marketing company. What kind of writing sample should I send to something like this? I have a BA and MA in English. I have tons of academic research papers but is that what they want? I’ve also written press releases, memos and reports for my current job. I just don’t know what would be appropriate to submit. Please help.

admin answers:

It sounds like the press releases will be your most appropriate choice for this.

Donald asks…

Where can I Study Internet Marketing Online and become a Millionaire?

I know its possible to make serious money online, but for now I need to keep my day job. I am wondering where I can study Online Marketing? any suggestions?

admin answers:

There is not a set way common for everyone.

Start with Google webmaster official blogs and participate productively in reputed forums like webmasterworld.

People who have been in your shoes are kinder when they see sincerity and are open to guiding you down the right path.

Learning the basics is easy from forums like above or blogs like :

searchengineland.com

seomoz.org

seobook.com

toprankblog.com

etc; it is the practice that takes years in perfecting your skills.

And sorry to disappoint you but studying online marketing does not necessarily equals becoming a millionaire.

Best wishes for your success.

Hope this helps.

P.S: If you find the answer useful, please don’t forget to vote!

Best,
OMZen

Paul asks…

Does anyone have a link to a good online marketing site or free internet marketing workshops?

I have a small business and I’m trying to generate more traffic to my website. The thing is, there is so much information online it’s hard to filter through it. If someone has had success with an online marketing site or company, shoot me a link. Or even internet marketing workshops or classes in the orange county, california area that you’ve attended. Thanks.

admin answers:

Try Technology Brokers Association. I just went to one of their free workshops and let me tell you – they are very imformative. Crisantos Hajibrahim, the workshop instructor can give you a lot of insight on how to market your business online. Here’s an excerpt from their site:

“Crisantos will teach you:

-how Google AdWords works and little known secrets to get the most out of your Pay Per Click budget
- Google Analytics, the eyes and ears of your website without which you can’t hope to succeed with your Internet strategy
- how Google’s Webmaster tools are essential for Google Search success
- the power of Video and YouTube marketing
- the truth about traditional SEO (Search Engine Optimization) techniques and cheaper yet more effective alternatives for small businesses;
- online Drip Marketing, tracking Craigslists, and so much more… ”

I don’t know anything about website maintenance so i’m having them install Google Analytics for me on my site. They’re also helping me with a marketing plan tailored for my business.

Workshops are held twice a week in Huntington Beach, CA.

Here’s their website address where you can register online www.technologybrokers.org

John asks…

Please suggest about best online marketing mix for Travel products?

I deal in travel related products such as sacks, shoes, tents and other articles. I want to do online marketing for them. Considering all the modes of online marketing, in what equation I should spend my money for it?

admin answers:

Honestly, you need to focus on a niche segment and very specific websites/sections of portals. Also it depends on the geographic reach you want to have for these campaigns.

You can also resort to a lot of guirella marketing techniques.

You can host your products in Ebay/Rediff/Indiatimes shopping sections to create awareness and sales as well.

You can sponsor a gift hamper for registration etc and run some campaign through banners on various famous portals. You can check www.alexa.com to see the top 100 websites in India.

You can have a banner on all travel portal and travel info websites.

You can run google ad campaigns on related search keywords coming from a specific geographic region.

Its really hard to decide a ratio, but it all really depends on the budget you have at hand.

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Your Questions About Online Marketing Strategies

Steven asks…

What are some of the best online marketing strategies?

admin answers:

Viral marketing, pay per click advertising, online publicity, organic search marketing — these remain to be the best online marketing strategies around. More importantly, offering a website that others will LOVE and find VALUABLE

You can try pay per click programs such as Google Adwords http://www.google.com/adwords or Yahoo Search Marketing http://searchmarketing.yahoo.com

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html

http://i-newswire.com/

http://www.24-7pressrelease.com/

http://www.pressbox.co.uk/cgi-bin/links/add.cgi

http://www.pr.com/press-releases

http://www.prfree.com/

http://www.clickpress.com/releases/index.shtml

http://www.theopenpress.com/

http://www.przoom.com/

http://www.prweb.com

http://www.newswiretoday.com/

http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Sandy asks…

What are some good online marketing strategies?

We sell blank note cards replicated from original artwork made from organic materials.

admin answers:

Sandy, I love your name and your product.

You could start with Google AdWords http://www.google.com/intl/en/ads/

I think that could give you targeted audience at affordable prices.

However, I do not have direct experience with that.

Another thing you might try:
* Offer in your newsletter: Get friends to join your newsletter. If someone gets 3 friends in, they get a free product, or maybe a 40% discount coupon. Each person who registers can fill in a “friend” to get 20% off their first purchase.

Good luck – again – I really like weedfullthings.

George asks…

what’s an excellant book or resource for developing online marketing strategies?

admin answers:

Check out the operations and style of Ebay and any other sites that have proven successful. They have done ALL the research already. Use the KISS formula: Keep It Simple Stupid!
Good luck.

Mandy asks…

How to write an evaluation of current online marketing strategy?

I need to evaluate the current acquisition strategy of a potential employer and I ‘m struggling with how to present my thoughts, how detailed should I get? I don’t want to give them a marketing plan (why hire me then?) but I do want to illustrate in a concise way what I think they can improve on and how I can help them do it. Any suggestions/resources?

admin answers:

You can give them the step or technique how to promote their business online.. Sorry, If I’m not answer your question.

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