Lizzie asks…
What are the basics of writing an online marketing ad?
I want to start promoting/marketing products online for a company that pays cash. What are the basics I need to know to get me started?
admin answers:
Start with a ‘popping’ headline. Remember that people are browsing through multiple boring ads and you need to stand out to get noticed. Attract people with your selling points and use words with strong connotations in your favor. For example, people don’t simply say, ‘watches for sale’. Perhaps a good salesman would say, ‘High quality, precision watches at wholesale prices’ or ‘cheap designer watches’.
The ad needs to be short and sweet. Give them just a taste of the sweet stuff so that they will want to follow your link to your website. Just like the headline, give them power-packed words, but not too many of them. Give a BRIEF synopsis of why your product or service is what they want and what distinguishes it from the many other products and services listed in the classified ads.
You can post your ad in one of the ‘biggies’ like Craigslist and you can choose a niche market classified system. Always familiarize yourself with the rules of the system and follow them to the letter. Otherwise you may be dropped and you will lose this marketing avenue.
William asks…
What kind of writing sample should I submit for online marketing job?
I’m applying for a freelance copywriting position with an online marketing company. What kind of writing sample should I send to something like this? I have a BA and MA in English. I have tons of academic research papers but is that what they want? I’ve also written press releases, memos and reports for my current job. I just don’t know what would be appropriate to submit. Please help.
admin answers:
It sounds like the press releases will be your most appropriate choice for this.
Donald asks…
Where can I Study Internet Marketing Online and become a Millionaire?
I know its possible to make serious money online, but for now I need to keep my day job. I am wondering where I can study Online Marketing? any suggestions?
admin answers:
There is not a set way common for everyone.
Start with Google webmaster official blogs and participate productively in reputed forums like webmasterworld.
People who have been in your shoes are kinder when they see sincerity and are open to guiding you down the right path.
Learning the basics is easy from forums like above or blogs like :
searchengineland.com
seomoz.org
seobook.com
toprankblog.com
etc; it is the practice that takes years in perfecting your skills.
And sorry to disappoint you but studying online marketing does not necessarily equals becoming a millionaire.
Best wishes for your success.
Hope this helps.
P.S: If you find the answer useful, please don’t forget to vote!
Best,
OMZen
Paul asks…
Does anyone have a link to a good online marketing site or free internet marketing workshops?
I have a small business and I’m trying to generate more traffic to my website. The thing is, there is so much information online it’s hard to filter through it. If someone has had success with an online marketing site or company, shoot me a link. Or even internet marketing workshops or classes in the orange county, california area that you’ve attended. Thanks.
admin answers:
Try Technology Brokers Association. I just went to one of their free workshops and let me tell you – they are very imformative. Crisantos Hajibrahim, the workshop instructor can give you a lot of insight on how to market your business online. Here’s an excerpt from their site:
“Crisantos will teach you:
-how Google AdWords works and little known secrets to get the most out of your Pay Per Click budget
- Google Analytics, the eyes and ears of your website without which you can’t hope to succeed with your Internet strategy
- how Google’s Webmaster tools are essential for Google Search success
- the power of Video and YouTube marketing
- the truth about traditional SEO (Search Engine Optimization) techniques and cheaper yet more effective alternatives for small businesses;
- online Drip Marketing, tracking Craigslists, and so much more… ”
I don’t know anything about website maintenance so i’m having them install Google Analytics for me on my site. They’re also helping me with a marketing plan tailored for my business.
Workshops are held twice a week in Huntington Beach, CA.
Here’s their website address where you can register online www.technologybrokers.org
John asks…
Please suggest about best online marketing mix for Travel products?
I deal in travel related products such as sacks, shoes, tents and other articles. I want to do online marketing for them. Considering all the modes of online marketing, in what equation I should spend my money for it?
admin answers:
Honestly, you need to focus on a niche segment and very specific websites/sections of portals. Also it depends on the geographic reach you want to have for these campaigns.
You can also resort to a lot of guirella marketing techniques.
You can host your products in Ebay/Rediff/Indiatimes shopping sections to create awareness and sales as well.
You can sponsor a gift hamper for registration etc and run some campaign through banners on various famous portals. You can check www.alexa.com to see the top 100 websites in India.
You can have a banner on all travel portal and travel info websites.
You can run google ad campaigns on related search keywords coming from a specific geographic region.
Its really hard to decide a ratio, but it all really depends on the budget you have at hand.
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