Insurance Marketing and Strategies Tips – Help!!!!?
I was in the mortgage industry and have now switched careers to the insurance industry. I am working in my home town where I have a TON of personal as well as business contacts. I just passed my property and casualty test so as far as production, it’s still a couple of months out. I have already sent an email to the people I know letting them know about my new endeavor. I am looking for some help from you (the professionals) regarding what I should do to start ramping up my business and contacts before I start producing. I am working for a national insurance company and need to concentrate on branding my name rather than the company name. Any help would be greatly appreciated.
I am not an independent agent. I work with a large branded company. I do not/can not afford to pay for tv, radio spots on my own as of yet. I’m looking for the cheapest, most effective way to get business.
1) I run a custom embroidery company and you need to create your cooperate identity. Create your logo and business name on your cooperate apparel.
2) Put the logo on your Auto
3) Make up business cards and hand them out. Every time you see someone you know hand several of them out. When you give people your business card, always give them more than one and ask them to give them to their friends/coworkers, etc. Print or flyers and post them on public boards if there are any near you and post in a forums that related to your location if there are any!
4) The key for this kind of business is word-of-mouth. Think of some clever ways to encourage your existing clients to tell people about you. Perhaps you could start with a friend or family member to be one of your “spokesperson”. I owned a convenience store for 10 years and a lot of business deals started in the checkout line by strangers. Tell everyone about you and ask if they know anyone that could use your service. Ask for a referral from an existing client
5) Start a website as a way to advertise you. Let your website work for you and your clients swap links. When making your own web site do some research on how to optimize your site so that you get a good ranking with a natural search. You do this by embedding smart key words. Your website could show your community involvement and you could have questions and answers on the site.
6) Look for websites that you can advertise for free. Advertise in the Yahoo local. Find free on-line classified web sites for your community. Typically the local chamber of commerce will offer such a service. You can advertise here for free: http://www.hits2u.com/?149843
Post a link to your site for free when it is allowed
Google Base http://base.google.com
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
Text Link Exchange http://www.txtswap.com/
Classifieds for Free http://www.classifiedsforfree.com/…
7) A Yellow page ad seems to work great also.
8) Try to get your local newspaper to do a free article on your business.
9) Sponsor local sport teams or ballparks that hang up banners. There are also inexpensive ways to advertise like a local penny saver newspaper, high school yearbooks and newspapers, etc.
10) Call radio show call in and contest and always answer or make the statement with “your name and company name and you have been working hard” free radio ads are great.
How can I go about building a web site that sends emails matching each customer to certain products?
The web site (call it XWZ.COM) should match each customer with products s/he is interested in, if/when these items become available. In detail:
1– Each subscriber is assigned a password that is sent to her personal email for security/ verification. Once subscribers receive their passwords and log on to XWZ, they identify their desired product/s and receive emails telling them to check their XWZ-inbox for product availability.
2– When they logon, and before allowed to the inbox, they are given subscription options.
3– Payments are processed automatically (credit cards. PayPal ..etc)
4– Once subscribers pay and reach their XYZ-inbox, they are told if the product is available. If product becomes available after a week or month, subscriber receive email.
What programming language, sever, database, firewall and other technologies should I use to get this without paying an arm? All technical or marketing tips or references to similar small sites are appreciated.
Depending on traffic and quality.
Java/JSP – High quality (less chance for bugs), expensive and scales well.
PHP – Messy, but there is a lot of stuff written in it already.
Perl – Not quite as bad as PHP, but still has some of the same problems.
Personally, I would try to use perl or consider using PHP for the web front end and perl for the email functions and any control panels when possible.
You might look around for some of the technology already out there, inspect the source code to determine how viable it is to modify it for your needs.
For subscription stuff, you could consider:
It’ll confirm email addresses for you, but, won’t manage the mailings. (you could write code specifically for that later) Full disclosure, I own GenieGate.
As far as the ecommerce, there are a lot of shopping carts out there, look for one that is simple (don’t go for “lots of features” go for “written well and can be modified) I sometimes see people go for whatever has the most toys, this is a mistake for this kind of software, you really want “easy to code in”.
You’ll probably want to interface with the product catalog to generate the email, so, your ecommerce package should have a nice table structure and/or good, object oriented code for accessing the products.
It goes without saying, once a package is modified, you can’t “upgrade” it.
It’s important to start off with a decent one that is relatively bug free (or at least, written so that you yourself can fix bugs as the crop up.)
How safe or unsafe is it to sell your home via land contract and move out of state? Any tips???
We currently live in the metro Detroit Mi area and the real estate market is HORRIBLE!!! I received an email with someone interested in buying our house via a land contract or lease with option to buy. I first said no and then my girlfriend told me I was crazy and I should take it. My husband got a job out of state so we need out soon! ANY advice on how to go about doing this safely would help….
Get an attorney first.. Someone to read the legal garbage so you can make a better decision…you can’t afford not to…
Any tips for getting employers to email me back!?
So I have been doing some hardcore craigslist job hunting for the last three weeks. Jobs like receptionist, assistant teacher, customer service rep (I have a BA, and over 3 yrs experience in retail/customer service and education) I know it’s a tough job market out there- i live in Chicago, too… But my god, i’ve sent out about 50 resumes and got maybe one e-mail back…
What can I do to stand out?? I never know if I should be friendly and candid in the email, say a little bit about why I want the job, or just straight up professional with only the resume attached…
I am having the same exact problem, but not just with craigslist, with everywhere! Not one single e-mail back except for scams and not one call. No one even wants to interview me. Craigslist sucks because they don’t usually list what company it is and they use that anonymous email service so there is no way to follow up with them. I’m sorry that I can’t answer your question, just wanted you to know you are not alone in your misery
Looking for some good advice and tips about how to get into the Stock Market…?
I have saved up a thousand dollars, and was thinking about putting it into the stock market. I was wondering should I go with an E-Trade, or TDAMERITRADE account or just go pay a stock broker?… and Also if you would have any advice on what some good stocks would be for someone looking to buy and sell, not staying in it for the long haul… If you do not want to put the stocks on here, then please leave me your email address and I will email you… Thanks…
This is not a wise time to get into the stock market.
We’re in a financial crisis.
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