Top 14 Benefits of Social Media Marketing for You and Your Business

There’s a lot of fuss surrounding social media these days. If you still haven’t jumped on the bandwagon and aren’t sure why so many people are making such a big deal about it, here are 14 benefits of social media for your business and you from Success magazine.

For Business:

Establish a brand and raise awareness. Since the majority of the population is already visiting social media sites like facebook, twitter and youtube, getting your brand name all over those networks can help let people know that you’re around. If you have yet to create a company image online, social networks are the place to do it. Create a fun youtube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using facebook and twitter to create a fun online community that your customers will want to visit will increase brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.

Spy on the competition. Follow your competitors on twitter and facebook and you’ll be able to see what they have up their sleeve. Just make sure to offer a better deal than whatever they have going on.

Pitch products in a more human, interactive way. Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions. Ask their opinions and entice them to respond back. This way you’re making a valuable connection that will help increase your number of return customers.

Bring attention to your products. Featuring a product on a social media site is one of the fastest ways to bring attention to it. Offer a promotion along with it for your online community members and watch your sales skyrocket.

Increase customer loyalty and trust. Speaking to your customers in a personal way will make them feel like their talking to a friend, not a company. This will help increase their trust in you, which will make them do business with you rather than your competition. It will also increase the chances of customer recommendations.

Listen to your customer’s opinion. Social media sites are an awesome way to see what your target audience is saying about your company or your products. Take their constructive criticism and use it to enhance your product to better meet their needs.

Conduct market research. Listen to what your customers say about your products and track what links they click on and you’ll begin to see what your customers like and respond to. People love to express their opinions on social media sites, which will allow you to hear the truth. Then you can use your new-found information to tweak your product or service to please them as well as continue to post more information and links that they will enjoy.

Increase customer service. Social media networks allow your company to answer your customers’ questions and concerns directly in a timely manner. This will improve customer satisfaction and also save you money on long distance customer service phone calls.

For You:

Build your personal reputation. Social networks allow you to get your name out to the world and talk about things that matter to you. This will help you build a good online reputation, which is critical nowadays if you’re looking for a job or even a new business contact.

Display your resume. LinkedIn allows you to display your full resume online for any future employers or recruiters to see. This will help bring you new opportunities that never would have existed otherwise.

Find a job. Jobs are posted every minute on social networks like LinkedIn and twitter along with the links or information you need to apply for them.

Showcase your talents and establish yourself as an expert. If you’re passionate about a certain subject, whether it’s work-related or a hobby, the Internet is a great place to show off your knowledge. Soon people will be coming to you for the breaking information on that topic, and talking about you to friends.

Increase your business contacts and enhance personal relationships. Through professional sites like LinkedIn, you can build your number of business contacts and enhance your reputation as an expert in your industry. You can also connect with those long-lost high school and college classmates, old colleagues, and out-of-town family members.

Share information with like-minded people. Connect with other professionals in your field to share information. Where else would you be able to connect with industry professionals across the globe to swap stories and advice?

Social Media Marketing Plan: One Hour Per Week – 2012 Small Business Edition

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Your Questions About Web Traffic

Chris asks…

Web traffic data collector, with a small logo of the world?

A while back I used a free web traffic data collator, like Google Analytics. When you posted the code into the HTML of the page, an image about the size of the shortcuts on your Desktop appeared with a picture of a world and something else on it, which could be clicked and you would be taken to the data for that site. I wondered if anyone knew the site I’m taking about.
Many thanks.

admin answers:

I think you may be thinking of AW Stats – http://awstats.sourceforge.net/

I use those and Webalizer – http://www.webalizer.org/ – on my sites.

Steven asks…

How to Increase Web Traffic and unique visitor?

How to Increase Web Traffic and unique visitor?

admin answers:

There are plenty of ways to promote your site.
1)Article Marketing
Really a powerful method in getting audience. Write a good article based on your niche topic and submit it in article directories. Just go to google or yahoo and search for “free article directories”. It will suggest you a host of directories that you can easily submit your writings. When people surf in that certain directory, they might stumble into your article and you got all the fame needed to be successful in Internet Marketing.

2)Blogging
This method is just like the article writing. You write what you want but good contents for your audience in blogs. The better you got, the more audience you get. You can also submit the same contents that you wrote in blogs in article directories. You get instant viewers if your article is in top 10 within your niche

3)Offer free stuffs
It’s always good to get free stuffs. Everyone likes it.So offer some free stuffs such as e-books or software for your audience. You will get a good, loyal and repeating audience. If you are looking for FREE e-books to market it in your site, check out this link.
Www.abc-netmarketing.blogspot.com.It provides a host of e-books on internet marketing. The e-books will be updated weekly. So hurry up and get your best one soon.

4)E-mail Marketing
It’s as easy as ABC. Just promote your site to all your online contacts using e-mail.Write a good email that will attract your audience. If you got the contents right and able to convince your contacts , you are on your way to success.

5)SEO-Search Engine Optimization
Check out
www.ezinerticles.com for HOT tips on SEO

6)You Tube Videos
Use free videos from you tube and paste the links in your site. People like video tutorials better than articles or e-books.

7)Google Adsense
I strongly suggest you to visit www.abc-netmarketing.blogspot.com and learn about google adsense.If it’s not the best, atleast one of the best income generator for your websites. Visit the link and watch the video tutorials for FREE.

Betty asks…

How was your web traffic today?

Some how my web traffic seems to be very slow today according to my google analytics. Did you guys experienced the same thing? Another question is do i need to convert urchin.js to ga.js? I’m not too sure what the problem is.. Please help.

admin answers:

—- I haven’t had an issues for some time.

Sandy asks…

Are any low cost web traffic offers genuine, or are they all fraud?

I’ve seen a lot of offers for low cost web traffics which claim they send you unique visitors such as “50000 unique visitors for $50.” Are any of these claims genuine? I know they use crawlers and these are not real visitors, but do they actually come from unique IP’s? And if they do, then how do they do it?

admin answers:

Hi Scott,

I’m no expert in these sorts of sites. I have had one experience of something similar. My site certainly got the hits that they said but there was absolutely no benefit to them.

There is no point in getting 5000 visitors if none of them are targeted visitors. You are far better concentrating on getting targeted, interested visitors. People who have an interest in your subject.

There are several free or low cost methods of traffic generation that if you spend time on will get you visitors. Better 10 visitors and 1 purchaser than 5000 visitors and no purchases.

Some free methods include social media marketing via twitter, facebook, myspace etc. Article marketing and forum posting.

Find out more methods with my free traffic generation membership available at http://bit.ly/abx6T. Check it out. These ones actually work.

Nancy asks…

What is the most trustful reference for web traffic monitoring? Alexa?

What is the most trustful reference for web traffic monitoring? Alexa?

admin answers:

Alexa only tracks those who have downloaded the Alexa toolbar. If your audience is the type who would download the Alexa toolbar, then you can get better rankings on it.

The most trustworthy ranking of websites is Nielsen/NetRating — the thing is they typically release only the top 10. Big companies have to buy their reports which are pretty expensive.

So smaller guys on the Web have to contend with Alexa — no matter how flawed. Just keep in mind how Alexa works.

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Your Questions About Business Lead Generation Services

Chris asks…

I am looking forward to get marketing service people online, any help or advise?

“I want to get online Business marketing services.like marketing services like lead generation, market research and analysis, search engine optimization, product launch, product promotion- through digital medium,development of website, internet marketing services, e-commerce solution. Can any body give helpful suggestions to me.”

admin answers:

Lead Generation: There is a great tool currently in pre-launch: It is called LeadSkimmer!

You just generate a couple of leads and then it virtually starts growing by itself… Check out my review by clicking the link above!

Besides that…

It’s great to put yourself forward, marketing is a very important thing for a business and industry..Marketing is only way to reach among the people..honestly, Facebook is a medium to market your business in a potential and effective way. If you need any kind of online marketing services about business promotion then you need a professionals Virtual Assistance, magicsolv.com is one reliable name in online marketing services..they offers services like Social Media Marketing, Facebook Marketing Services market research and analysis, search engine optimization, product launch, product promotion- through digital medium, development of website there are many kind of thing which improve your sell,, they do more than you think, so i advise you for business promotion and marketing might ask help ! I think they can do better..good luck.”

Sandra asks…

Freelancer SEO Services?

Hi All,

I am a freelance professional based in Noida, INDIA and having expetise in Search Engine Optimization, Business Development, Market Research, Web Research, Lead Generation, Link Building, Data Analysis, etc. Can you suggest me some companies/website where I can sell my services?

admin answers:

Most smart US companies do not hire to India. Their lack of proper English is the problem. Why not work in India? As I can see by your post you do not speak English well. That is not good for US business.

“Can you suggest me” is not correct.
Neither is… “having expertise”

Donna asks…

How do I find Potential clients to provide my Call Center service?

Located in the heart of Mumbai, India, we area 200 seater call center with employees who speak english as their first language. We services for Inbound customer service, Outbound sales. Appointment fixing, Lead Generation, Hot transfers, Debt Collections, Health receivables Management and Data entry Jobs. Basically we help all medium businesses cut their costs.

admin answers:

You can do either of the two things mentioned below
1> Have dedicated sales team in India and a sales consultants in US .
2> Use SEO and B2B telemarketing to generate leads.
3> Is always preferable to use a US sales guy to close deals.

Within a month or two ,you would have list of people interested in your service.
You can also use services of elance.com and vendorseek.com ,who charge a fixed price lead.

And if you have any experience in loan modification lead generation or debt leads contact http://www.mkscope.com

John asks…

What is a good way to sell Cloud services online without spamming and without SEO or SEM?

I know its a long question, but here’s more info:
1. New US Business selling VIT or Cloud Services all 100% online
2. No capital to hire an expensive SEO or SEM engineer at 2-10K a month
3. I want to start email selling campaign without spamming and no opt-in strategic capital is available to build such a site.
4. Looking to do it all through emails and webinars including lead generation.

Any points?

admin answers:

The only thing i can suggest is to try and have webminars showing potential clients your expertise and services.

Sharon asks…

What Do I Do When This Happens? (Business Decision Help)?

I’m in the process of creating an all inclusive service for small businesses to fully automate the sales process of owner websites to generate prescreened qualified sales leads that convert, but for any keywords with “lead generation” in the phrase, it costs upwards of $10 per click on average and I can’t afford to compete with that crowd.

What do I do when this sort of thing happens? I have a great much needed service and then upon research the market is too competitive to enter and driving traffic from PPC would bankrupt me.

Any help on how to find other phrases related to my business? Any online resources?

admin answers:

If the cost is too much via PPC, you could try the following :

Set-up an autoblog, add 1000 pages to it and check the traffic stats to see exactly what people are typing in to view your pages. The data will provide you with ideas regarding the keyword phrases that would be more helpful and less competitive for PPC.

This is what I use instead of using extensive PPC terms to test. There are tools that you can purchase that will set-up the autoblogs.

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