Your Questions About Online Marketing Strategies

Charles asks…

Best Online Marketing Strategy, It needs to be cheap?

What’s the best to go market a business online? I have a storefront www.greatwatches4less.com and need help?

admin answers:

First things first; you shouldn’t have to spend much money at all.

Secondly, I’d start by setting up a way to track your metrics, though you’ve probably done this already. Google and MSN both have pretty decent tools for doing this.

Next, for your site it sounds like you might want to set up an affiliate marketing program. This will give a third-party vendor the permission to let random blogs and websites post your link or banner on their platforms, and be rewarded either when the audience clicks to your site or completes a sale. You might want to set it so that the affiliate is only rewarded if your site converts a sale from their traffic. This will help mitigate the risk of frauds.

You might also consider researching some prominent or well-organized blogs out there regarding the topic of watches or accessories or wardrobe essentials, etc. These blogs that have a strong following will be worth contacting and seeing if they’d take a look at your storefront. If they like what they see, they may do a brief feature on it and this will be the most effective way to drive RELEVANT traffic to your site.

Social media is essentially costless, and you can certainly think about a great non-traditional way to engage the social media audience with your shop.

Good luck and let me know if you have more questions.

Michael asks…

Where can I find good marketing strategies or advise online for a web design firm?

We are a young firm that does web design. We are doing good at the moment but we are going to need more clients in the future. I am looking for a good marketing or advertising advise online, or maybe a book that covers how a web design firm should advertise.

In my country people are used to choose the appropriate company following advise from the people around them – employees or friends/relatives. An idea that exploits this mouth-to-mouth system would be ideal, but any other suggestions are welcomed.

Our streetlights and competitive advantages are: quality, design and effective use of new web technology.

www.iswi.com
wrong address – www.inswi.com

admin answers:

Setup an optimized WordPress blog on the subdirectory of your site and start publishing pieces of information related to your industry…

Then get those posts social bookmarked so Google begins to notice them….

Build yourself up as the obvious expert in the field……rinse and repeat. Also consider writing some articles and distributing them to some article directories + social bookmarking.

All of this is so that you can get more eyeballs on your site and potential customers.

IMPORTANT: Make sure you ‘geo target’ your keyword phrases and titles so that the hits you bring in are very targeted and more “POTENT” to being potentially someone near you that wants to hire your services.

Example…. “Web designer in Boston”…if that was applicable to your situation.

Hope this helps.

Mary asks…

What companies need online advertising?

I’m trying to gather some new biz leads and would like to know what companies have deep pockets and need online marketing strategies, web site development, etc

admin answers:

You can be a portal for many stores if your website is good enough, you get profits from stuff people buy and you don’t worry about shipping or handeling accounts. Amazon does that as well as a few others.

Also look into start up businesses that are up and coming, they will spend money for webpages to get thier ideas out.

Sandra asks…

What is the best marketing strategy for online mahjong?

Hong Kong Mahjong

admin answers:

Hi, perhaps you can try Google adwords to market your service/product.

Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.

You can get a 5 detail pages information about Google adwords at :

http://www.adcenter.net.cn/google-adwords/

Good Luck && Best Wishes!

James asks…

What are the latest ONLINE MARKETING (E-MARKETING) tools used by universities to attract students?

Can any one tell me few examples of latest Online Marketing ( E-Marketing) tools/ applications/ strategies used by Universities (or other higher education institutions) to attract students?

admin answers:

Http://www.elliance.net/About/newsDetail.asp?id=116

http://www.hobsons.com/us/pdfs/hobsonsOverview.pdf

Don’t know if this is any use.

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Your Questions About Online Marketing Strategies

Sandra asks…

What is the best and most cost effective online marketing strategy to build toward a product launch?

I am about to launch a high-end Project Management training course which will cost about $1,000.00.

admin answers:

This is a hot topic, Scott, so let’s get started. There are tons of ways to get yourself noticed on the Internet – and lots of companies eager to separate you from your marketing dollars. But I think a few very inexpensive basics can make a huge difference:

First, make your own site as professional as possible. No typos, no goofy images. All your other efforts will bring Web users back here, so make your site informative, visually clean and reflective of the business image you want to portray. Think of it as your storefront; if it doesn’t look attractive and clean, customers will walk out ASAP. I think Brad Fallon does a good job explaining the hows and whys here: http://www.bradfallon.com/articles/whywebsites.html

Second, follow the basics of search-engine optimization just to make sure that your site can be found in any of the major search engines. The words you use, the items you post all matter. There’s a wealth of good information at http://www.seochat.com.

OK, now you’ve laid the groundwork by creating a website with power and one that can be found. Next, there are a few other easy steps you can take that don’t require a massive amount of time (and you might even find them fun). For one, set yourself up on the social networks – LinkedIn and Facebook, in particular – to make sure you are connecting to potential partners and customers.

On LinkedIn, you’ll be able to more blatantly advertise your services, grab recommendations from friends and build your business network. On Facebook, you’ll find more of a personal bent, but as we move increasingly to a world where work and play overlap, there is still plenty of advantage to be had on Facebook. George Kao does a great job showing how to use these social networks in a free training. Learn more at http://georgekao.com/

You’ll notice you’ve spent very little money so far, just the cost of your domain name and hosting. (By the way, don’t add the bells and whistles on hosting; basic service works just fine for most businesses and you can always order more later).

Now comes the real advice: Be generous. Very generous. Create a blog that offers advice for free in your area of expertise. Troll the Web for questions and become a go-to helper. Sign up as an expert on http://www.Squidoo.com. Then go back and write about the problem and your solution on your blog. If one person has that problem, others will too. You can venture out into the physical world as well, teaching people about your area.

I’m sure you get the picture by now: When you give of yourself, becoming the expert in your sphere of influence, you end up with people searching for you. Unselfishness actually is a great marketing strategy online. When they search for you – or stumble across you in the search engines – your marketing is free, credible and honest.

John asks…

Online marketing strategy for brand image development?

How can we design an effective online marketing strategy for branding solutions?

admin answers:

Can you clarify your question? Are you asking for an online marketing strategy FOR a brand development service, or how to build an online marketing strategy for the purposes of developing your brand?

In either case, depending on the brand and the goods or services that it provides, the most important thing is to create genuine touch points with your customers. This can include tools like social media, blogs, forums, etc. That will effectively engage your customers to interact with your brand.

Social media is a great way to do this because it facilitates community presence that is supported by the brand. Blogs and forums are a great way for your brand to speak on your particular expertise and share knowledge – this is another great way to build a rapport with your audience. Furthermore, you want to be able to facilitate two-way communication because nothing builds loyalty like a brand who listens and responds.

Those are just some very cost-effective methods. There are also ways to enhance your search presence either by optimizing your parameters for the web or by paying for visual real estate on sites like Google.

Hope this gets you started.

Donna asks…

Where can i find some good online information about “internet marketing strategies”?

admin answers:

Look in business directories and research marketing strategies in general and then this can easily be applied to the Internet. Or maybe im thinking about the wrong thing i just done a report in a leave about marketing stratagies and lossly applied it to tesco.

Joseph asks…

How do I market a service online to high-end clients in a single metro area?

I run a training service (the URL is just the company name followed by .com) that’s aimed at high-end job seekers with [expected] incomes in the 6 figures. The business is brand new, and I’ve been trying all the usual online marketing strategies for about a month now, with no apparent interest from prospective students. Any suggestions?

Thanks,
Dave at Hired Fast Network, LLC
I’ve already been doing search engine marketing, so I don’t see much reason to pay someone (who doesn’t guarantee results) to do what I can do for free.

admin answers:

Some of the ways you can advertise your business are:
1. Post an article about your business on related blogs and get free visitors and back links
2. Submitting to directories
3. Free classifieds
4. Forums

Send an email with more information about your business to e@culx.net for free help on finding new customers and increasing sales.

Jenny asks…

What is easiest way to draw up a marketing strategy for a small online business?

What is easiest way to draw up a marketing strategy for a small online business?
Is it not as simple as SEO’s, a bit of offline advertising ( flyers) and a few adverts out on the net?

admin answers:

In marketing strategy, we have many-many techniques to run this. But for me, if you are new, better you try invest a lot of money to purchase ads from top website. I like use pay per click technique especially from adwords, yahoo and adbrite..

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Your Questions About Online Marketing Strategies

Steven asks…

What are some of the best online marketing strategies?

admin answers:

Viral marketing, pay per click advertising, online publicity, organic search marketing — these remain to be the best online marketing strategies around. More importantly, offering a website that others will LOVE and find VALUABLE

You can try pay per click programs such as Google Adwords http://www.google.com/adwords or Yahoo Search Marketing http://searchmarketing.yahoo.com

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html

http://i-newswire.com/

http://www.24-7pressrelease.com/

http://www.pressbox.co.uk/cgi-bin/links/add.cgi

http://www.pr.com/press-releases

http://www.prfree.com/

http://www.clickpress.com/releases/index.shtml

http://www.theopenpress.com/

http://www.przoom.com/

http://www.prweb.com

http://www.newswiretoday.com/

http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Sandy asks…

What are some good online marketing strategies?

We sell blank note cards replicated from original artwork made from organic materials.

admin answers:

Sandy, I love your name and your product.

You could start with Google AdWords http://www.google.com/intl/en/ads/

I think that could give you targeted audience at affordable prices.

However, I do not have direct experience with that.

Another thing you might try:
* Offer in your newsletter: Get friends to join your newsletter. If someone gets 3 friends in, they get a free product, or maybe a 40% discount coupon. Each person who registers can fill in a “friend” to get 20% off their first purchase.

Good luck – again – I really like weedfullthings.

George asks…

what’s an excellant book or resource for developing online marketing strategies?

admin answers:

Check out the operations and style of Ebay and any other sites that have proven successful. They have done ALL the research already. Use the KISS formula: Keep It Simple Stupid!
Good luck.

Mandy asks…

How to write an evaluation of current online marketing strategy?

I need to evaluate the current acquisition strategy of a potential employer and I ‘m struggling with how to present my thoughts, how detailed should I get? I don’t want to give them a marketing plan (why hire me then?) but I do want to illustrate in a concise way what I think they can improve on and how I can help them do it. Any suggestions/resources?

admin answers:

You can give them the step or technique how to promote their business online.. Sorry, If I’m not answer your question.

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Your Questions About Online Marketing Strategies

Susan asks…

Which are the best online marketing strategies for small business?

I always asked myself what are the best marketing strategies for a small business, I always thought the best marketing strategies for a small business is never give up
Do you agree with me or do you have other several ideas about the best marketing strategies for small business?

admin answers:

I agree with Joe McCoy!

It would be really smart to learn how to rank one in google if you want to make real money online at the same time convert your website visitor into a paying consumer. You can start with learning copywriting and seo. Copywriting is bringing people in your page and seo is responsible for selling them. Try envision your company name, start with a plan, and learn SEO basics to get your site off to the right start. Make a business model using the internet and know your target market, posting to relevant sites relevant to your product would be a good start get traffic and get indexed in google.

Aside from that you can also do social media marketing to advertise your product for free, spreading it with less effort. And join internet marketing communities to start sharing ideas with members about strategies about online businesses and web development. These communities can help you get your business started without spending big bucks.

Sandra asks…

Where can I find tips for online marketing strategies?

Books, magazines, websites or any other source that can help me learn how to effectively market my business online.

admin answers:

The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?... And MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, “Who’s my end user – is he on dialup or DSL?” And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

Good luck!

Maria asks…

What are some creative Online marketing Strategies?

I am looking to advertise a new web site upon its completion. I know about being on a search engine, banners, and simple things like that. I am looking for some new creative ways of advertising that have been created by using the web. I am not very familiar with these new internet-based advertising schemes such as network marketing, however, these are the type of things I am looking to learn of and about. If you have any idea, an explanition of that idea would be greatly appreciated. Thank you very much.

admin answers:

“If you build it, they will come” is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! Http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

Http://www.prleap.com/sign_up.html

http://i-newswire.com/

http://www.24-7pressrelease.com/

http://www.pressbox.co.uk/cgi-bin/links/add.cgi

http://www.pr.com/press-releases

http://www.prfree.com/

http://www.clickpress.com/releases/index.shtml

http://www.theopenpress.com/

http://www.przoom.com/

http://www.prweb.com

http://www.newswiretoday.com/

http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Sandy asks…

What are all the different online marketing strategies and how to go about it?

admin answers:

If you are considering online marketing, there are several options available for you to consider however, not all of these options or strategies may work with your company.

One of the most popular strategy in getting traffic for your page is through Search Engine Optimization or SEO, with this strategy you are trying to increase the traffic to your website via search engine keyword research.

Another strategy is through link building. Link building is an internet marketing strategy that enables you to create links of your website in other pages. There are also several link building strategy such as one way linking, two way linking and three way linking. Directory submission is another link building strategy, in this process you are able to submit your website to to different directory submission or search engines for indexing, this will increase your visibility in a search engine or in a directory listings. Another type of submission is through article submission to article submission sites. The article that are being posted or submitted to each sites contains keywords that has an anchor text linked to your website.

Social Media is another popular internet marketing medium or strategy, in this method, in this process you are able to promote your page by interacting with people on social media or network sites such as Facebook, StumbleUpon, Multiply and a lot to mention.

And for paid advertising, there is also Pay – Per – Click or PPC strategy, Adsense and Affiliate Networking.

Nevertheless, i won’t go through all into the details of each strategy. For more information and resources on internet marketing and social media you can check out site source101.com, you can even post your questions about internet marketing.

Mandy asks…

Has anyone used any online marketing strategies besides pay per click that has helped?

I have an online store that sells imported vases and archaeological replicas.

admin answers:

Article marketing works wonders for link popularity and website visits. Write a free reprint article a week and submit them to article directories. (“How to Choose the Perfect Vase for Your Living Room” “How to Redecorate Using Replicas for an Authentic (Asian/Mideastern/African) Room”)

A few links to get you started are below.

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