
Charles asks…
Best Online Marketing Strategy, It needs to be cheap?
What’s the best to go market a business online? I have a storefront www.greatwatches4less.com and need help?

admin answers:
First things first; you shouldn’t have to spend much money at all.
Secondly, I’d start by setting up a way to track your metrics, though you’ve probably done this already. Google and MSN both have pretty decent tools for doing this.
Next, for your site it sounds like you might want to set up an affiliate marketing program. This will give a third-party vendor the permission to let random blogs and websites post your link or banner on their platforms, and be rewarded either when the audience clicks to your site or completes a sale. You might want to set it so that the affiliate is only rewarded if your site converts a sale from their traffic. This will help mitigate the risk of frauds.
You might also consider researching some prominent or well-organized blogs out there regarding the topic of watches or accessories or wardrobe essentials, etc. These blogs that have a strong following will be worth contacting and seeing if they’d take a look at your storefront. If they like what they see, they may do a brief feature on it and this will be the most effective way to drive RELEVANT traffic to your site.
Social media is essentially costless, and you can certainly think about a great non-traditional way to engage the social media audience with your shop.
Good luck and let me know if you have more questions.

Michael asks…
Where can I find good marketing strategies or advise online for a web design firm?
We are a young firm that does web design. We are doing good at the moment but we are going to need more clients in the future. I am looking for a good marketing or advertising advise online, or maybe a book that covers how a web design firm should advertise.
In my country people are used to choose the appropriate company following advise from the people around them – employees or friends/relatives. An idea that exploits this mouth-to-mouth system would be ideal, but any other suggestions are welcomed.
Our streetlights and competitive advantages are: quality, design and effective use of new web technology.
www.iswi.com
wrong address – www.inswi.com

admin answers:
Setup an optimized WordPress blog on the subdirectory of your site and start publishing pieces of information related to your industry…
Then get those posts social bookmarked so Google begins to notice them….
Build yourself up as the obvious expert in the field……rinse and repeat. Also consider writing some articles and distributing them to some article directories + social bookmarking.
All of this is so that you can get more eyeballs on your site and potential customers.
IMPORTANT: Make sure you ‘geo target’ your keyword phrases and titles so that the hits you bring in are very targeted and more “POTENT” to being potentially someone near you that wants to hire your services.
Example…. “Web designer in Boston”…if that was applicable to your situation.
Hope this helps.

Mary asks…
What companies need online advertising?
I’m trying to gather some new biz leads and would like to know what companies have deep pockets and need online marketing strategies, web site development, etc

admin answers:
You can be a portal for many stores if your website is good enough, you get profits from stuff people buy and you don’t worry about shipping or handeling accounts. Amazon does that as well as a few others.
Also look into start up businesses that are up and coming, they will spend money for webpages to get thier ideas out.

Sandra asks…
What is the best marketing strategy for online mahjong?
Hong Kong Mahjong

admin answers:
Hi, perhaps you can try Google adwords to market your service/product.
Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.
You can get a 5 detail pages information about Google adwords at :
http://www.adcenter.net.cn/google-adwords/
Good Luck && Best Wishes!

James asks…
What are the latest ONLINE MARKETING (E-MARKETING) tools used by universities to attract students?
Can any one tell me few examples of latest Online Marketing ( E-Marketing) tools/ applications/ strategies used by Universities (or other higher education institutions) to attract students?

admin answers:
Http://www.elliance.net/About/newsDetail.asp?id=116
http://www.hobsons.com/us/pdfs/hobsonsOverview.pdf
Don’t know if this is any use.
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